Bill started his career in management consulting in 1980 when he joined McKinsey & Company. He was a partner there for
almost 20 years, focusing on the marketing of professional services. He was responsible for building McKinsey’s reputation and
protecting its brand, which included publishing the McKinsey Quarterly. In doing so he worked closely with many of his colleagues
worldwide including Tom Peters, Jon Katzenbach, Kenichi Ohmai, John Sawhill, John Stucky, and John Hagel. He was also responsible
for much of McKinsey’s internal communications. This included the creation of McKinsey’s systems to manage and disseminate its
practice knowledge. (These efforts are described in an HBR case study.)
He left McKinsey to join Mitchell Madison Group, a
strategy consulting firm he helped to take public through its sale to USWeb/CKS in 1999. He then joined The Boston Consulting
Group, where he headed for over five years a group responsible for innovation, marketing and communications. As at McKinsey,
Bill worked closely with several of BCG’s thought leaders George Stalk, Michael Silverstein, Philip Evans, Yves Morieux,
Hal Sirkin and others to develop their ideas and turn them into consulting assignments. Bill retired from BCG a few years ago
and founded The Glass House Group, a consulting firm that helps professional service firms on branding and marketing issues.
At one of his clients, Tapestry Networks, Bill has become a senior advisor.
Bill is a graduate of Phillips Andover (1964), Harvard College (B.A. Literature, 1968) and Harvard Business School (M.B.A., 1975).
He and his wife, Pamela, live in New Canaan, Connecticut in a “glass house” designed by Philip Johnson
(the Boissonnas house).
The house and their renovation of it have been featured in several magazines and newspapers including Town and Country,
Metropolitan Home, and The New York Times. Their current interests include contemporary Chinese painting
(ink on paper) and as much good wine as their budget and health can tolerate.
For many years Bill was on the board of trustees of United Way of America and United Way International. He is now on the board of trustees
of First Book and a senior advisor to Ashoka, an organization that invests in social entrepreneurs. He is also on the Board of Advisors of
The Demand Institute, a non-profit funded by The Conference Board and Nielsen.
He remains interested in the management and marketing of professional service firms, social marketing, and healthcare reform.
Building a Corporate Identity
How to Create a World-Class Brand: The Path to a Successful Brand Image
Association of Management Consulting Firms: Meeting Summary Series, March 6, 2008
Bill Matassoni interview, BCG & McKinsey Partner, FIRMSConsulting, December 31, 2014
Download Executive Summary in PDF format
© Bill Matassoni 2016. All rights reserved.